How to Rank Higher on Google in 2025 14 Steps
Just as we know not all links are equal, not all pages are equal either. Taken together, this strategy can improve the relevance of your site and pages for multiple queries. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Number 8 on the checklist seems like a small thing, but it makes a world of difference.
Step 1: Master Keyword Research
For instance, optimizing content to appear in featured snippets can significantly boost traffic. Engaging with related questions linked to your keyword can also capture BHS Links additional search intent. Keeping an eye on these elements is essential for maximizing your SEO efforts and capturing organic traffic effectively. Once you have your list of relevant keywords, the next step is conducting a thorough keyword search and analysis. Free and paid tools are available to help assess how your keywords are performing. For instance, consider using Serpple for monitoring keyword positions and historical ranking data.
Analyzing and Interpreting SEO Ranking Data
The best part is that Google Maps SEO isn’t just for big brands. Whether you’re a single-location shop or a multi-location retailer, the right strategies can help you rank higher, attract more customers, and turn local searches into sales. I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest … Danny Sullivan, aka Google Search Liaison, immediately responded, no. He responded that he understands that there’s a sense that big brands always rank well on Google and that many people say that Google only wants to show big brands.
📝 Step 1: Pick the Right Content
After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture. It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter. But if you create video content on the topic, you could rank in the highest possible position for an organic result (because you’re not going to outrank Facebook). Google’s ranking algorithms are designed to sort through billions of webpages to meet search intent.
These platforms offer features to track keyword performance and monitor changes in your site’s visibility. Serpple is especially noted for being a budget-friendly option that doesn’t compromise on tracking capabilities. Search Engine Results Pages (SERPs) have evolved, featuring not only organic listings but also various SERP features such as featured snippets, local packs, and related questions.
- If searchers are likely to value updated content, Google ranks fresh pages higher.
- We touched on this above, when looking at on-page SEO, but I wanted to reiterate how important it is to give each blog post a clear and descriptive title.
- Google Play’s editorial team features apps both automatically and manually.
- If you’re unsure whether Google values freshness, check the dates on top-ranking pages.