How to Rank Higher on Google: 17 Strategies for 2025
Furthermore, you’ll likely need to decrease CSS and JS files on the page. Our team also found browser caching to be handy for ranking higher on Google. Consider this a definitive guide to improving your Google ranking in 2025. With the 14 tips we left for you, we have zero doubts you’ll overcome many obstacles and skyrocket your ranking. If you’re interested, here is a guide on how to improve overall SEO as well. We have profound knowledge of its complex algorithms and trend changes that greatly influence how you should “behave” to achieve this effect.
- Semrush’s On Page SEO Checker can help you spot on-page optimization opportunities.
- As you can probably imagine, it takes a lot of time and effort to increase your domain authority.
- In local SEO, advanced technical strategies are essential for enhancing Google ranks and setting your clients apart.
- You can track 10K keywords in this tool, but you only usually need to track the main keyword for each page.
- You can also use a tool like SEMRush to check for keyword cannibalization which indicates a duplicate content issue is at play.
Some high-quality sites fail to stand out because they do what they think they do what everyone else is doing. Site visitors may appreciate more effort to make it clearer who is behind the site. An example of something to consider avoiding are things like rote generic bios in favor of providing a real sense of why the site is important or matters. What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site.
Product Reviews System
Paul is a well-respected Canadian SEO consultant and link-building expert with over 15 years of experience helping hundreds of companies rank for competitive keywords on Google. He is a Toronto-based SEO consultant who is passionate about search engine optimization and link building. Over the years, he has made a reputation for himself as a leader in the industry by consistently delivering phenomenal results to his growing client base. Title tag optimization plays a significant role in improving your Google ranking.
Create an Image Sitemap
With search algorithms ever-changing, staying updated on the latest strategies to improve your search ranking is essential. Implementing effective techniques can enhance your online visibility and attract organic traffic to your website. Lots of our survey respondents appreciate backlink building as their top tip for improving their search position. Starting with Kelly O’Hara from Copy Goals who says “backlinks are still one of the top-ranking factors for search engines as they indicate the level of authority a page has. In the world of digital marketing, Google Maps SEO Anomaly has become a cornerstone for local businesses aiming to increase visibility and attract nearby customers.
It’s worth considering that there are many reasons why Google would downplay the importance of links, such as to reduce link spam. Google is not going to outright claim that links are a surefire ranking factor if they can be so easily manipulated. Yes, it might be technically possible to rank without links, but more often, links do improve ranking.
The more up-to-date your pages are, the better chance they have of reaching the top of the SERP. This system is closely related to Google’s Reliable Information ranking systems that focus on content quality to surface pages from authoritative sites. Neural Matching, rolled out in 2018, takes search relevance a step further by examining the relationship between full search queries and broader, high-level concepts. These are all metrics Google considers when ranking sites and creating longform content is your best bet to achieving positive results.
We have a blog post explaining meta keywords and a glossary page that does the same thing. If searchers are likely to value updated content, Google ranks fresh pages higher. But if you look at these posts, most of them include a template or links to templates. You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. You need to align your page with search intent to stand the best chance at ranking.
High quality and relevant content will increase the chances of your website being bookmarked by visitors. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly. If you change the URL structure of your website, switch from HTTP to HTTPS, change your CMS, or undergo a site migration, you need to ensure you carry these out carefully and correctly. A sudden drop in rankings can also occur if you remove or dramatically change the content on your web page.