How to improve your local ranking on Google Google Business Profile Help
For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit. At both the eligibility and ranking stages, Google calculates Ad Rank scores.
- Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience.
- Next, click on “Pages” to see all the pages of your website that rank and appear on search results, their clicks, impressions, and most importantly, average position.
- See where you rank for any keyword across hundreds of locations.
- The latter is used to gain access to and optimize the former.
- You can use some information from other sites as long as it referenced well.
- After claiming, make sure you fill out every section to maximize your visibility.
It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms. For example, high-quality content leads to more backlinks which boost your credibility.
Highlighting Top Ranks
While it’s important to make search engines happy, remember the people using your site. Google cares about how enjoyable it is to use a website, so it gives higher rankings to websites that are simple and easy to navigate. In December 2021, Google confirmed they rolled out a massive local engine update. That Vicinity update became the biggest local search algorithm update in the last five years and heavily shifted the balance of the three core ranking factors. In particular, the distance factor started playing a far more important role than BHS Links it used to.
How to Rank Higher on Google in 2025: The Latest SEO Strategies for Better Search Visibility
A misplaced cell reference or an incorrect range can lead to inaccurate results. Make sure that your formula references the correct data, especially if you’ve moved things around. From a UX standpoint, this is a positive move because some visitors prefer reading over watching a video—and Google wants to rank content that appeals to as many searchers as possible.
Tools like Google Keyword Planner can help you discover additional keywords. Complementing this is Google Analytics, where you can analyze user behavior, traffic sources, and conversions. Both tools can be linked to provide a comprehensive view of your SEO performance. You can export data and create reports, ensuring you have a clear picture of your rankings and site effectiveness. Search Engine Results Pages (SERPs) play a pivotal role in how users find information online.
Create a thumbnail that visually demonstrates that the video solves the user’s query. Create a custom and enticing thumbnail to grab the searcher’s attention. It’s also worth noting that if you’ve scripted your video, it doesn’t take long to fix closed captions manually, so it’s well worth doing. Judging by Google’s research paper, the way suggested clips are chosen from a technical standpoint isn’t that straightforward. So instead of focusing on the technicalities, let’s focus on actionable steps to take that may you help win them. Both of these have the potential to send more views to your videos.