Social Media Demographics to Inform Your 2025 Strategy
Since it’s a relatively new technology, there’s little research to establish the long-term consequences, good or bad, of social media use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. While virtual interaction on social media doesn’t have the same psychological benefits as face-to-face contact, there are still many positive ways in which it can help you stay connected and support your wellbeing. In this on-demand webinar, hear from industry experts on how to use the latest trends and insights in content experimentation, social listening, and generative AI to build agility into your social strategy for 2025. Below, we’ll break down social media demographics for 2025 to help you improve your market research and strategy.
Online/offline integration and complete convergence
The marketers who win won’t be the ones posting the most, but the ones making data-driven decisions. HubSpot’s CMO, Kipp Bodnar, writes about the ways B2B businesses can generate more leads and conversions through social media marketing. You will learn actionable methods you can use to increase your base of followers and drive leads, as well as understand the ROI of various B2B social media marketing strategies. In his book, Vaynerchuk covers how to do this, as well as connect with your followers and customers on a deeper level through social media. You’ll learn how to create memorable and unique content that stands out in comparison to the competition.
Where possible, take advantage of free trials or starter plans, and spend a little time testing the features that matter most to you. SocialBee offers many of the same features you’d expect from an all-in-one platform, but its content tools are where it really shines. Zoho Social is a great starting point if you’re new to social media management. It gives you access to basic but essential features so you can see which ones matter most to your workflow.
THE SOCIAL MEDIA CONTENT CALENDAR TEMPLATE
One displays information about themselves, such as personal photos, bios, and past statuses in their profile. Later offers a few social media tools, but its scheduler and management platform is best suited for small businesses and creators. While you can opt for advanced features like influencer marketing and social listening, they come at a higher price. Social media management tools can simplify (and often automate) these tasks, from designing posts to publishing them when your audience is most active. Some combine several features into one platform, such as Tailwind—LegalZoom’s trusted partner and top overall pick.
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Social media can aid the task, affording young people a place to explore their identity and shape their sense of self (Spies Shapiro and Margolin, 2014). Dr. Justin Parent, a Licensed Clinical Psychologist at Bradley Hospital, joins us to discuss the long-term effects extended screentime can have on adolescents. Think of Pinterest as a visual storyboard that allows users to get inspiration for everything from fashion to home decor. For example, you can identify how many visitors a specific social advertising campaign drives to your website, then zoom in on the details to see how many of these visitors turned into qualified leads or made a purchase. Meanwhile, HubSpot’s marketing analytics software is an excellent choice if you want to get a unified overview of all your campaigns.
- Even with bans and regulatory hurdles, people are still spending hours on the platform.
- Students who are addicted to social media are more likely to have lower grades than those who are not addicted to social media (57).
- In fact, virtual influencers have 3x higher engagement rates than human influencers on Instagram.
- What’s needed are tools to help coaches engage with their athletes and help them understand how social media influences their mental performance and well-being.
Peers may provide more information on treatment options not raised by health professionals because of time constraints 109. Also, people can get answers and emotional support from online communities 24/7, while other social networks may not be able to provide such timely support 122. Third, people have a sense of control over the help-seeking process when participating in online communities, which may fulfill patients’ need of autonomy and reduce treatment avoidance 123.
By offering a means to connect with people in the same position, social media can reduce stigma and be a venue for sharing coping strategies. In my own company’s case, we initially hesitated to deploy more resources into our social media marketing because we were a bootstrapped, resource-constrained small business. We hesitated because we were not sure if these efforts would techleash make a dent in our bottom line or not. When we started seeing the returns, we realized it was time to hire a dedicated social media person. As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world’s population, were social media users.
It’s important to focus on creating informative content and asking thoughtfully crafted questions to spark meaningful discussions since Quora runs on high-quality answers to user questions. Pinterest is ideal for searchable content, including DIY inspiration and tutorials, infographics on complex topics or data, inspirational quotes, and wallpaper graphics. Educational or how-to videos are in demand as they give viewers something useful and establish you as an expert in your field. Additionally, a vast majority of adults under the age of 65 say they use YouTube. Fully 95% of those 18 to 29 say they use the platform, along with 91% of those 30 to 49 and 83% of adults 50 to 64. However, this share drops substantially – to 49% – among those 65 and older.