The Best SEO Tools in 2025: Free and Paid Options Reviewed
A couple of decades ago, most businesses could get by fine without a strong internet presence. As long as they had some billboards, advertisements, and built a good “word-of-mouth” reputation, then they would be relatively successful, no matter what city they did business in. Find out exactly how much your SEO-generated traffic is saving you, compared to what you’d spend on equivalent paid traffic.
They include the Rank Tracker, Keyword Finder, SERP checker, and Web Audit tool. The dashboard gives you an overview of the metrics you need most – like tracked BHS Links keyword rankings, Website Audit scores and competitor reports. Enter a keyword to see what search engine results it produces in 50+ countries, and discover whether it’s possible to rank for it. Spy on your competitors backlinks with one easy search, see all linking pages with in-depth data for each and every link.
- SEO.AI is designed to simplify SEO content creation with AI-powered tools, offering businesses a smarter way to optimize for Google.
- See how hard it will be to get into the top 10 search results for any keyword.
- These tools evaluate site speed, mobile-friendliness, URL structure, and crawl errors.
- That’s why you must keep up with the latest and best SEO tools that can streamline your processes and improve your rankings.
- Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights.
WooRank — Review and SEO Strategy Monitoring
You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs. Semrush also offers more features and unlimited access with various paid plans. It provides detailed information about those keywords, including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months.
Rank
This helps you find rising trends months or even years before they become popular. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs.
Keep-Alive Validation SEO Tool
Make sure to leave a comment and I’ll respond to your questions. SE Ranking is ideal for beginners looking for a more budget-friendly solution. It includes local search rank tracking, citation management, review monitoring, and more. Users mention its affordability, ease of use, and comprehensive suite of SEO tools. Many reviewers appreciate the value for money and the ability to handle various SEO tasks within one platform.
One of those users is a search engine, which helps people discover your content. Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking. You can access limited features on the free version, including lists of long-tail keywords.