9 Actionable Steps to Improve Your Google Rankings
Basic to image SEO, you need to use a file format that search engines can index. Beyond that, the file format you choose affects the quality and download speed. Remember that search engines would rather rank a picture if it’s on a webpage that will satisfy the searcher’s intent with more relevant content. This enables you to quickly and easily identify the keywords to which you can adapt the rest of your website text.
Google wants LSI keywords and thorough explanations of your topics. With LSI keywords, you’ll tell Google that you’re an expert in your field and that you’ve covered the subject properly, allowing it to skyrocket your page in SERPs and rank it higher. A high bounce rate is one of the worst things you can do for your Google ranking. As explained, the bounce rate refers to the percentage of your website visitors that bounce back to the search results quickly after visiting your site. For instance, it’ll display the readability rate, advise the keywords to use, and even highlight the tone of voice that might need to be improved. Writing quality also has to do with keyword optimization, which must be natural.
They’re going to show them results that are in their immediate vicinity. Claiming your listing also means that no one else could just go in and change your hours, contact information, or website. An unethical competitor could change your business phone number to their phone number and your website to their website, essentially taking all of your leads for themselves.
Include Location-Specific Keywords in Your Website Content
If Google detects that you’ve used black hat techniques to manipulate the algorithm, they may enforce a manual penalty that will cause BHS Links your rankings to drop dramatically. This shift in ranking has resulted in a decrease of 1.2K in traffic. Overall, the Organic Keywords Trend graph is useful for obtaining an overview of your ranking positions.
SEO Website Analysis Checklist
One way to optimize for local SEO is by using tools like Listing Management to manage your online business listings and monitor your local search performance. Local SEO focuses on optimizing your website and online presence to show up in local search results. Especially in the “local pack” (map and local business listings).
This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Then explore how to combine email marketing and SEO to boost revenue. Scammers love pitching small businesses on local directory listings. Research shows consumers find a mix of reviews to be more trustworthy.
Remember, Rome wasn’t built in a day, and neither is a top-ranking website. Continuously monitor your website’s performance and adapt to the ever-evolving landscape of SEO. Stay up-to-date with the latest trends and algorithm changes to maintain your competitive edge. By incorporating these questions into your content, you can provide comprehensive answers and increase the relevancy of your website.
Monitor local impressions in GBP Insights over two weeks to measure impact. Focus on creating high-quality content that naturally earns links, and steer clear of black-hat tactics – they’ll land you in hot water with Google. Focus on fixing three key problems, like adjusting text size, improving button spacing, or optimizing navigation. Enhance performance further by compressing images and enabling lazy loading. Identify three underperforming pages with high impressions and low CTR using Google Search Console. Rewrite their meta descriptions to align with searcher intent, incorporating primary keywords naturally.
- For example, most top-ranking results for “how to write a press release” are how-to blog posts.
- It also prompts users to keep exploring more of your content, and as a result, you get engagement.
- A new website, on the other hand, can get their domain authority from 1 to 2 almost without even trying.
- I found image submission to be the best platform for generating traffic.
Google gives preference to websites that have HTTPS (short for hypertext transfer protocol secure). Basically, it helps to make sure that any information that gets sent between the website and user is secured. Yet, even though Google has been such a powerful force in our lives for the last 10+ years at least, ranking high on Google is still one of the biggest challenges.