12-Step Technical SEO Audit Checklist + Free Template
Start by using tools like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems.
Führe einen Crawl deiner Website durch
These are essential tools for any website owner or SEO professional looking to improve their site’s ranking on search engine results pages. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions. Key insights were placed prominently to meet user expectations immediately. Outdated and irrelevant articles were removed to eliminate clutter and improve the overall site quality. For content with potential, we updated facts, statistics, and examples to ensure relevance and accuracy.
Conclusion on doing SEO audits
See this related guide for more tips on how to optimize H2 tags. As someone starting a clothing brand, it’s so helpful to think about SEO as an investment, not just a cost. An effective SEO budget goes beyond numbers; it should reflect your business priorities and long-term vision.
I run a Screaming Frog audit for most of my clients and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans. Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy.
But as Google’s updates constantly focus on content quality, I’d say this is the best place to start recovering from a penalty. We have only seen one SEO penalty over the years, on a site we had recently taken on. This site had a lot of over-optimized and repetitive blog articles, and a lot of spammy links. After discussing this with the developers, we found the website had been hacked. The hacker had inserted these links through an SQL injection, leading Google to interpret our content SEO Anomaly as spam.
- And show not only where you rank but also how those rankings translate into actual search traffic.
- As a result, you will have a lot of different articles that are useless in terms of SEO and cannot be reached from the search engine.
- You can do this by jumping back into Semrush’s Backlink Analytics tool for each page.
- To initiate the scan, open WebSite Auditor and create a project.
- Look for anchor text with generic phrases like “click here” and add these to a list of issues to fix after the audit.
However, with large scale enterprise websites, URLs are often dynamically generated. There also may be dozens of authors adding new content to your website regularly. A professional enterprise SEO auditor reviews the existing URLs and identifies how to fix mistakes and optimize dynamic URL generation for future pages. We’ll provide you with a detailed SEO audit proposal, outlining your websites biggest SEO challenges and solutions to fix them. If you have a current website but are unsure of how the website is set up to perform for SEO, it may make sense to have an SEO audit completed.