The Impact of Gamification on Casino Engagement
Gamification is changing the casino field by improving player engagement and loyalty through game-like features. This trend has gathered momentum since 2020, with many casinos embracing approaches that incorporate rewards, challenges, and social connections to create a more engaging encounter. According to a study by ResearchAndMarkets, the global gamification market in the gaming industry is forecasted to hit $30 billion by 2025. One significant business driving this effort is Caesars Entertainment, which has integrated gamification into its reward scheme, providing gamers...
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