The Evolution of Casino Marketing Strategies
Casino marketing has progressed significantly over the decades, adapting to changing consumer patterns and technological advancements. In 2023, a study by the American Gaming Association noted that casinos are progressively utilizing data insights to tailor their marketing initiatives, resulting in a 15% growth in customer engagement. One significant figure in this change is Bill Hornbuckle, the CEO of MGM Resorts International. Under his leadership, MGM has implemented innovative marketing tactics that capitalize on social media and tailored promotions. You can learn...
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