The Evolution of Casino Loyalty Programs
Casino loyalty schemes have revolutionized the way players interact with gaming establishments. These plans reward frequent visitors with points that can be redeemed for multiple perks, including free play, food, and housing. According to a 2023 publication by the American Gaming Association, nearly 70% of casino customers take part in some variation of loyalty initiative, underscoring their significance in customer retention. One notable figure in the evolution of modern loyalty programs is Jim Murren, former CEO of MGM Resorts International. Under...
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