The Evolution of Casino Loyalty Programs
Casino loyalty programs have evolved dramatically over the years, evolving from straightforward punch cards to sophisticated digital systems that track player conduct and preferences. These programs are crafted to reward regular visitors with diverse perks, including free play, meals, and private access to events. According to a 2023 analysis by the American Gaming Association, nearly 80% of casino patrons engage in some type of loyalty program, underscoring their importance in customer loyalty. One noteworthy figure in the development of current loyalty...
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