The Evolution of Casino Loyalty Programs
Casino loyalty programs have changed significantly throughout the years, evolving from straightforward token passes to advanced electronic interfaces. These schemes are intended to reward loyal gamers with multiple benefits, such as free gaming, dining, and special entry to activities. According to a 2023 study by the U.S. Betting Association, nearly 70% of gambling patrons engage in some variation of reward program, emphasizing their value in client retention. One prominent figure in the development of modern loyalty initiatives is James Murren, the...
Read More