The Evolution of Casino Marketing Strategies
Casino advertising has undergone significant transformations over the decades, modifying to new technologies and consumer behaviors. In 2023, a study by the American Gaming Association indicated that casinos are increasingly employing digital advertising strategies to appeal to younger audiences. This change is essential as millennials and Gen Z now constitute a considerable portion of casino patrons. One significant individual in this change is Bill Hornbuckle, the CEO of MGM Resorts International, who has stressed the importance of virtual involvement. His guidance...
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