The Evolution of Casino Loyalty Programs
Casino loyalty schemes have evolved substantially over the years, altering the way players interact with gaming venues. In the beginning, these programs were basic punch cards presenting basic rewards. However, as competition increased, casinos began to improve their loyalty benefits to draw and hold customers. In 2022, the worldwide casino loyalty program sector was valued at roughly $10 billion, with expectations to increase as more casinos embrace innovative technologies. One significant example is Caesars Entertainment, which has updated its loyalty initiative,...
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