The Evolution of Casino Marketing Strategies
Casino promotion has undergone substantial transformations over the decades, modifying to new advancements and consumer patterns. In 2023, a document by the American Gaming Association highlighted that casinos are progressively leveraging data analysis to customize their marketing efforts, resulting in a more customized encounter for players. One prominent individual in this change is Bill Hornbuckle, the CEO of MGM Resorts International. Under his direction, MGM has welcomed creative marketing approaches that utilize social media and digital platforms to interact with a...
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