The Impact of Casino Loyalty Programs on Player Retention
Casino loyalty programs have become a keystone of player holding strategies in the gaming industry. These programs reward players for their persistent patronage, providing benefits such as free play, dining reductions, and special event access. According to a 2023 report by the American Gaming Association, casinos that adopt robust loyalty programs see a 30% growth in repeat visits from players. One prominent figure in the gambling loyalty arena is Jim Murren, former CEO of MGM Resorts International, who highlighted the value...
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