The Impact of Casino Loyalty Programs on Player Retention
Casino loyalty programs have become a keystone of player preservation strategies in the gambling industry. These programs compensate players for their ongoing support, offering benefits such as complimentary play, markdowns, and special access to events. According to a 2023 study by the American Gaming Association, casinos that implement strong loyalty programs see a 30% increase in recurring visits from players. One prominent figure in the casino loyalty field is Jim Murren, former CEO of MGM Resorts International, who stressed the value...
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